Content coordinator (Agrifood)

Your new job 

You will work in an international multicultural and dynamic team, located near the historic center of Utrecht, between Utrecht Centraal and Jaarbeurs. You are flexible to travel abroad when needed. Together with the team you will provide the best brand and event experience for visitors and exhibitors. You are part of the VNU team and work closely with the Senior Brand & Communication Manager. In Utrecht you are part of the project team of 20 colleagues, where you coordinate marketing and communication activities. The department works closely with an established network of freelancers. You will also work closely with the team based in the VNU Asia Pacific office in Bangkok. 

This is what you like to do 

• Creating customized original content and bringing new and fresh content ideas to communicate with the target audience effectively 

• Creating content for the show websites, emails, press releases, socials, digital and editorials 

• Managing press relations, planning around press releases and managing the daily work on the following channels: email, websites and on social media platforms 

• You will be involved in media engagements and setting up agreements with media partners, evaluating media deals and researching new media outlets to promote our events 

• Working effectively in a team, especially with designers, media partners and event managers, to ensure on time deliverables and cohesive content strategy  

• Protect the brand's tone of voice 

• Produce content that will convert into registrations or newsletter sign ups 

What you bring

• Fluent in English with 1 to 3 years of experience crafting diverse content, including email campaigns, web content, and press releases. A strong emphasis on creating compelling, persuasive content is essential. Providing a sample of an original article is a plus 

• Demonstrated ability to plan, organize, and manage multiple projects simultaneously while consistently meeting deadlines 

• Skilled in negotiating with media partners to secure favorable deals. Ability to analyze and assess media campaign performance, with experience using analytical tools to measure campaign effectiveness 

• In-depth knowledge of various social media platforms and search engines and a strong understanding of how to utilize them effectively 

• Ability to understand the market segment and deep dive into key topics to generate high interest levels from our target audiences 

What you may expect from us

At Jaarbeurs you will have the space to do your work with joy and fulfilment and to continue growing as a professional. Our culture is open and informal and collaboration and innovation are key. It is our ambition to become Europe’s most sustainable event organiser by 2030. So we invite you to join us in making real impact.

What we offer

• A monthly salary of up to €4.076 based on 40 hours per week, depending on your experience

• A collective company success bonus (max. 5%) when annual targets are met

• A laptop and a smartphone of your choice (up to €850)

You want this?

Are you interested? Then you should definitely apply. We would like to hear why you want to work for VIV and why you are suitable for this position. Of course we would also like to receive your resume (in English). For more information you can reach out to Mrs Nikki de Coole (recruiter) via nikki.de.coole@jaarbeurs.nl.

The closingdate of the vacancy is 5th of June 2026.

Please note that for this position it is required that you already work and live in the Netherlands. We will not provide a sponsorship. Applications should be made via the website. Applications sent by email will not be processed.

Acquisition in response to this vacancy is not appreciated.

As part of the selection process for this position, a Talent Motivation Analysis (TMA) and reference check will be conducted.