Community & Marketing Manager @ Foodbytes

About Foodbytes

Foodbytes is an independent coporate venture with Royal Dutch Jaarbeurs as our shareholder. We operate a digital innovation platform where anyone can discover startups shaping the future of Food & Agriculture. We connect corporates and investors with the most promising food and agribusiness startups worldwide. You’ll join a small, ambitious Dutch team with a global mission to accelerate a more sustainable food system.

Besides the focus on Food, we are planning to scale our reach to other verticals (like Health and Energy). As a core team member you will also have an important role in this expansion. 

Your new job

As our Community & Marketing Manager, you will drive the growth and engagement of the global Foodbytes community of startups, corporates, and investors in the Food & Agriculture ecosystem. Through events, content, marketing campaigns, and digital channels, you will strengthen relationships across the ecosystem, grow our platform, and position Foodbytes as the go-to innovation platform in Food & Ag.

Working closely with the product and business teams, you will own our community and marketing initiatives, optimize the user journey, and help shape the future of Foodbytes through creativity, experimentation, and collaboration.

Your role and responsibilities

Community building

• Grow and engage the Foodbytes community through digital channels, targeted outreach, and organize in-person events like meetups and roundtables sessions. Develop and execute activation and engagement strategies for startups, corporates, and investors

• Build meaningful relationships across the ecosystem to strengthen platform activity

• Create community‑driven content such as spotlights, interviews, and success stories

Marketing & growth

• Optimize current acquisition channels including social media, content marketing, newsletters, and partnerships to lower CAC and reach new audiences

• Own, manage and optimize (automated) email marketing

• Experiment with new channels and lifecycle marketing initiatives to improve acquisition, activation, and retention

Website & content

• Own and optimize the Foodbytes marketing website, including content, messaging, conversion, user experience, and web analytics

• Collaborate with colleagues to create compelling content and strengthen the Foodbytes brand

Collaboration

• Support product team with user insights to inform product decisions

• Participate in go‑to‑market planning for new features

• Maintain documentation and support the helpdesk when needed

“Foodbytes has a small, close-knit team where everyone has ownership of and autonomy over their projects. It’s a great place to experiment with new ideas, iterate, and try again!”  - Vara Yang, UX/UI designer

What we offer

We believe that job satisfaction and personal development are important. You will have plenty of opportunity to take initiative, develop your skills, and contribute to the continued growth of our propositions and services. You will work in an open and informal environment with engaged colleagues, short communication lines, and a strong focus on collaboration. We also value a healthy work-life balance, offering team activities, social events, and a pleasant workplace.

• A salary between €4,078 and €5,826 based on a 40-hour work week. The exact salary depends on your experience

• 8% holiday allowance, a pension scheme, and participation in a collective company success bonus scheme (up to 5%)

• A laptop and smartphone allowance (up to €850 budget)

And this is just the beginning. Check out all our employment benefits here!

Working at Royal Dutch Jaarbeurs

For more than 110 years, Royal Dutch Jaarbeurs has been creating meaningful connections. Located in the heart of Utrecht, we bring people, markets, and ideas together through the magic of live experiences – both in person and online. Together with more than 350 colleagues, we organize and facilitate events and meetings where people inspire one another, strengthen relationships, and help each other grow. In an increasingly digital world, this is how we create valuable connections with lasting impact. Foodbytes is an independent company within the Jaarbeurs Group. If you join Foodbytes, your employment contract will be with Bytes Group BV.

Who you are

You're an entrepreneurial and creative marketer who thrives on building engaged communities and turning insights into action. With a data-driven mindset, strong communication skills, and a passion for innovation and sustainability, you're eager to make an impact in the future of food.

• 3+ years of B2B marketing experience, ideally skilled at identifying, validating and scaling new acquisition channels

• Proven experience in community building, from designing engagement strategies to nurturing relationships across ecosystems

• Results-driven, with a strong understanding of marketing metrics and data-driven decision-making

• An excellent communicator with strong copywriting skills and experience with creating conversion-driven content

• Comfortable working with digital tools such as Framer, and eager to use GenAI to amplify marketing and community impact

Have we sparked your interest? 

We would love to hear from you. You can apply for this position using the application button. Your application will be forwarded directly to us, and you can expect a prompt response.

Would you like to learn more about the role first? Feel free to contact Pauline Diender (Recruiter) at pauline.diender@jaarbeurs.nl

We recruit for this position directly. Acquisition and unsolicited services in response to this vacancy are not appreciated.

Please note that a  case, a Talent Motivation Analysis (TMA), and a reference check are part of the recruitment and selection process for this position.