Digital Marketing Manager
- Utrecht, Nederland
€ 3.592 - € 5.000 per maandInternational
Your new job
You work in a global, multicultural, dynamic team at an open space office, located very close to the Utrecht historical center, between the Utrecht Central station and the Jaarbeurs Exhibition Center. You travel the world a few times per year. Together with the team, you ensure the best brand and event experience for visitors and exhibitors. You are part of the VNU team and you work closely together with the Senior Brand & Communication Manager. In Utrecht, you are part of the project team of 12 colleagues with whom you coordinate your marketing & communication activities. The department works closely with an established network of freelancers. You are also connecting and collaborating with the other two departments of the VNU offices located in Bangkok and in Shanghai.
This is what you like to do
The Digital Marketing Manager is primarily responsible for realizing the online promotional campaigns, website and social media management for our B2B events, as well as working on the Agrifood digital 365 platform (website and app). Together with the Senior Brand & Communication Manager you are responsible for the positioning of the brand development and appearance and for a seamless customer journey. In addition, you support sales with bringing in marketing qualified leads to support the commercial result both offline and online. You do this by deploying retention and acquisition digital activities towards potential exhibitors and visitors. Within the multidisciplinary team you monitor, optimize and coordinate digital marketing activities and manage the assigned online and digital tool marketing budgets. In addition, together with the Senior Brand Marketing Manager, you ensure that sales material is available and off- and online campaigning is carried out for both retention and acquisition for exhibitors and visitors.
You are the marketing expert together with the Senior Brand Marketing Manager within the event team. This team, managed by a Senior Project Manager, is tasked with successfully organizing and realizing an event. You discuss with the Senior Project Manager and the Senior Brand Marketing Manager about the event proposition, target groups and personas. Together with the Senior Brand Marketing Manager you set the targeted visitor numbers and this is your primary KPI. Derived KPI’s include number of registrations, digital adoption, database growth, community development but also brand-related KPIs such as image, brand appreciation and awareness.
What are you bringing?
With your smart and enthusiastic approach to website, email database marketing, google and social media campaigns, you will attract to our events the correct target profiles via the best channels. As a data-driven marketeer you create campaign flows that deliver. You will also develop and nurture the 365 online community. Whether it's show registrations, lead generation, branding or engagement, you work for multiple B2B event titles of the VNU Europe portfolio to ensure the message is clearly and widely understood by the target audience, worldwide. Furthermore:
- Digital Marketing Expertise: Very good knowledge in digital marketing strategies including SEO, SEM, email marketing, social media marketing, and content marketing to drive traffic and conversions on the digital marketplace platform as well as event websites.
- E-Platform Management: Experience in managing e- platforms such as custom-built platforms to ensure smooth operations, user experience, and sales optimization.
- Data Analysis and Interpretation: Ability to analyze data from various sources including web analytics, sales reports, and customer feedback to identify trends, opportunities, and areas for improvement.
- Forecasting and Budgeting: Ability to forecast sales, revenue, and expenses accurately as well as to create and manage budgets for marketing campaigns, platform maintenance, and other operational expenses.
- Strategic Thinking: Capability to think strategically and develop long-term plans to grow the digital 365 platform, expand its reach, and increase profitability.
- Business Case Development: Experience in creating compelling business cases to support strategic initiatives, investment decisions, and resource allocation. Ability to articulate the potential ROI and benefits of proposed projects.
This is what you get from us
In addition to this varied and challenging job, Jaarbeurs offers:
- A good salary between €3.592 and €5.000 per month, depending on your knowledge and expertise
- A top location. Jaarbeurs is located directly at Utrecht Central with a shopping mall attached
- 27 vacation days per annum with a full-time appointment
- 8% holiday pay and a pension scheme
- A position at a company with great development capacity for over 100 years
- Plenty of room for creativity, knowledge sharing and new initiatives and ideas
- An informal work atmosphere with cozy drinks in our own bar and endless lunch options
- Good secondary conditions such as laptop, telephone, access to several Jaarbeurs’ events
- Travel allowance: including public transport 100% reimbursed and the option to lease a bicycle
- Opportunity to work from home in consultation with manager
I want this job!
Are you interested? Then you should definitely apply. We would like to hear why you want to work for VIV and why you are suitable for this position. Of course we would also like to receive your resume. For more information you can call Nikki de Coole (recruiter) on 06-14918047 or e-mail to nikki.de.coole@jaarbeurs.nl.
We do the searching ourselves, which means that acquisition in response to this vacancy is not appreciated.
An assessment and reference check may be part of the recruitment and selection procedure for this vacancy.
- Utrecht, Nederland
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